GAURAV SONI

Product Designer

With over 10 years of experience in solving complex user problems by understanding the business requirements and providing usable solutions to the end-user.

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WORK EXPERIENCE

Medly Pharmacy Oct 2020 At present

Lead Product Designer

  • Designed a web-based B2B App that enables Doctor's offices to track prescription status in real-time, and streamlines communication between offices and Medly.
  • Pairing with Product Manager on gathering requirements from stakeholders.
  • Working closely with a UX Researcher on validating the requirements, conducting usability tests and synthesizing the findings.
  • Taking timely feedback from stakeholders by conducting a demo at the end of 2 weeks sprints.
  • Conducted a beta program for learning and collecting early feedback which was a success, where we found the TAT of a task has reduced to 2 to 3 days earlier which was 7 to 8 days.

Cogoport.com Apr 2018 Aug 2020

Design Lead

  • Led the Design team which involved hiring fulltime designers, interns, and setting up a design process and building a design culture in a tech environment.
  • Conducting daily stand-ups and weekly retrospections to address a design problem and help solve them. Timely feedback (360 degrees) and mentoring team members, grooming them personally and professionally.
  • Conducting user research along with the team, scheduling meetings and understanding business and engineering constraints. Based on that setting up deliverables and deadlines.

Yellowslice Design Studio May 2016 Mar 2018

UX Designer

  • Was responsible for UX design starting from understanding the business and creating a project plan.
  • Conducting research, creating user flows, IA, high-fid wireframes, till delivering final UI design.
  • Client meeting along with Business analyst(BA), overlooking the UI design, helping them set up UI guidelines that align the brand guidelines.

Neebal Technologies Dec 2012 Apr 2016

UI / UX Designer

  • Worked on B2B and B2C products for Piramal and UPL. Designed Android and iOS apps like OK Sir, Adarsh kisaan, Unipower FO.
  • Working closely with developers in terms of design guidelines, specifications, and quality.

Kabra Travels May 2011 Nov 2012

Graphic Designer

  • Designed emailers and marketing collaterals.
  • Helped them building the website in terms of design.

UX RESEARCH

I believe research is a step that fills the gaps between the user and the business. It gives a deeper understanding of the business model, the user’s needs and motivations.

Business model understanding, Creating Eco-system map, Creating TG, User interviews, Data gathering, Affinity mapping, Ux vision, Peronanas, Defining needs, these are all the activities included in my research process.

UX Design

Post data analysis shaping a product with the help of Journey mapping, Use-case scenarios, User flow, Information architecture, Content structure, building low/high fed wireframes and usability testing.

SOFTWARE SKILLS

Like to learn new tools. Keeping myself up to date with new tools and technologies helps me grow and it also sharpens my carrier. in this fast-growing world.

PROCESS

Below are the 5 steps which I apply and which works as a sprint. Each step gives you insights that help you drive the next. It is an iterative method that helps you continuously improve and polish your designs.

UX Process

PROJECTS

My Shipments

Cogoport Desktop app

My Shipments

OK Done

Instant messaging / Mobile app

OK Done
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When I’m not poring over wireframes or making mock ups, you’ll usually find me exploring new cities and towns on my beloved Enfield.

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Developed By Harshad Satra Developed By Shwez Studio